100 Day Challenge

A Deal A Week

9.14.2008.

Boot Camp.

Steve;

I have been in this business for 18 years and have been moderately successful. Three years ago, however, experiencing a down turn in my business and being unsure of what to do about it I came to you for help and you began to coach me. I am an ardent admirer of, and have been greatly stimulated by the 100 day challenge program; I have taken great pleasure and pride in being a part of EIA and gained immense insight into myself and my limitations; all of which is very important stuff, but this last week the ‘Boot Camp’ just blew me away. It may have been the sum total of everything I have been doing for the last year, I don’t know, but you have dangled in front of me the keys to the Genie in the bottle. You have woken the monster within! You have shown me that by scripting, and perfecting what we say rather than just winging it, or relying on our near perfect personalities to pull through, we can acquire an aura and power that is unstoppable, and by continually exercising this skill we can come to truly own the expression of what we believe in and by so doing, we elevate ourselves to, dare I say this, super human levels.

Gratefully,

John Steiner.

********************

Dear Steve:

Steve, your Boot Camp program is the best real estate training I have been to in 27 years! I walked away with not only knowledge of great scripts and skills, but how to get to the truth with my clients. Your intense working with each of us made this training unlike anything I have ever attended. You truly want us to "get it" and the agents had the the opportunity to really get prepared for today's complex marketplace! Every agent out there needs your Boot Camp; seasoned agents as well as new agents.This is #1 priority for survival in real estate.

Thank you! Linda Reynolds , Remax RE Services 1-800-845-8588

******************

Dear Steve:

I want to help my clients get what they really want, which should help me increase my income. And I don’t want to waste my time, I want a life outside of work. Steve Shulls’ Boot Camp supplied me with tools to accomplish both. I have been listening to Steve for 3 years and either he all of a sudden got better at communicating or I finally opened up and integrated what he has to offer. Either way I am listening to my clients with different ears and trying new things. As a result, I am in escrow with another one of Steve’s clients, the deal looked impossible but with both agents exploring all options we hung in there and were able to put together a deal. Asking thoughtful questions that allow others to share and experience the truth is an excellent negotiating tool that saves time and increases revenue. And prospecting has become fun. Who knew?

Carol A. Whitley, Realtor
Sotheby's International Realty - Brentwood
11911 San Vicente Blvd., Suite 345 ▪ Los Angeles, CA 90049
310.481.6270 Office ▪ 310.420.7605 Cell ▪ 310.866.6001 Fax

**************************

Dear Steve:

You must go to Boot Camp! It is intense, it is useful, it is practical, it will make you more money! If you think you know your scripts, you're wrong. Boot Camp will move you from just saying the lines to using them to get to the truth! You can sit on your backside and whine about the market or you can become a truth seeking opportunity leveraging mammoth - your choice. Must. Go. Now.

Kendyl Young
Coldwell Banker Glendale

*******************

My BootCamp Testimonial:

I testify, post bootcamp:

When I am with a client or prospect, I now feel uneasy-creepy if I've done anything but the following:

Ask purposeful questions. wait for answers. expect pauses (they are thinking). hear the answer. rinse and repeat.

I have reflected that:
I have never lost an ounce watching excercise infomercials, And for my 3 billion invested in watching at Real Estate seminars, I never truly gained this essential skill of getting to the truth!

And so,
My first weekend after Bootcamp, back in the swing of Open Houses, I didn't recognize myself. Dwindled was my chatter, replaced increasingly by sleek, purposeful questions.

As example,
Just this weekend, about 6 questions in with an open house visitor...his wife finished her preview and found him still talking to me. He said, "I don't usually give this much information about myself, but she (me) is very good at asking questions."

Renee Ferjo


Renee Ferjo
Realtor and Animal Advocate
because everyone needs a home
cell: 310.200.4614
fax: 310.544.6166
energetically partnered with the Rocky Rockwood Team & Keller Williams Palos Verdes Realty & proud of it.

***************

Dear Steve,

Bootcamp provided exactly what I was looking for as the next step in my real estate practice, namely working intensively through essential scripts and dialogues for prospecting, working with buyers and sellers and “fighting for” commissions. The group was completely committed—everyone came on time and was prepared to work; we had our sights set on the goal, were attentive to the process and willing to take the risks necessary to improve. The morning time was intense, but always interesting and helpful in seeing how each of the other professionals addressed the same questions. The evening telephone sessions were a great reinforcement of the morning dialogues and the afternoon practice. It was great to have the “forced” discipline of the program to propel me forward. It was intimidating at times, humbling at others but at the end of it all I feel I improved my skills and gained more self-confidence. This was money extremely well spent!

Nora Lapham Wendel
COLDWELL BANKER
11611 San Vicente Blvd, Lobby Level
Los Angeles, CA 90049
Direct 310 979 3913
Cell 310 918 2064
Fax 310 442 8061
MailTo:Nora@WendelRealtors.com

******************

Hi Steve,

Steve Shull's "Boot Camp" was one of the most intense, immersive experiences I have had in my real estate career. Three solid hours a day of listening to and participating in the practice of effective responses to current real estate situations was a very beneficial and practical learning experience.


Robin Gray-HIte
Coldwell Banker Residential Brokerage
Corona Del Mar, California

*******************

Dear Steve,

I got humbled in my last “Boot Camp”. I practice scripts as much as I can. All of my listings are 6% listing (unless I give a friendship discount). I thought I had my commission script nailed. I always ask and I simply always get 6%. In Boot Camp, I learned I have great room to improve. I was practicing with Bred. He did not give me 6% just because I have asked. Beads of sweat trickle down my forward. My shirt was socking wet. It was frightening. Every year my business has done better than the previous year. This year is shaping to be my best year ever. But I have found in Boo t Camp that I have great room to improve. I have signed for all three booth camps to come. I want to know I have done my best. It is not an option to go home after a listing appointment and know I did not gave all that I have. I am going to prepare my field for rain. If it will rain great – I did my best to be ready, and I will take home a new listing. If it will not rain, I still can live with myself since I did my best. That is what Booth camp has revealed to me!

Thank you for showing me the path!

Josef

*****************

Hi Steve,

Boot Camp was fun, informative and enlightening. What really stood out for me is the need to really be present with our clients to hear what they are actually saying rather than going in and wanting to convince them of something or make them understand our own agenda. The dialogues need to be second nature in order to pull them out of your hat when you have heard what they are talking about. We may be tired or going through a multitude of other emotions when we are in front of our clients. The beauty of mastering the dialogues is that they give you the means to address issues on the spot. The effective use of them is to get to the truth not manipulate a situation.

This may not sound new to anyone yet it has become my awareness rather than just words I hear Steve say.

I will go again and highly recommend anyone putting their time in this direction. You will make a gain wherever you are in your level of expertise in real estate.

Sincerely,
Paula

Paula Walker
459 E. Colorado Blvd.
Pasadena, CA 91101
Direct: 626.396.6843
Cell: 626.825.5550
paula.walker@sothebysrealty.com

****************

Hi Steve,

I just wanted to let you know how awesome, and how necessary your Boot Camp was to my business. I'm a great "listener" of dialogues and I always think it will come out perfect in my listing presentations. I now realize that the key is actually verbalizing and role playing and being "on the spot" in front of everybody. It's scary sitting with a group of fellow REALTORS and doing these dialogues out loud. But the end result was that I am now better at it and I realize that this HAS TO be done out load in actual role play. Maybe the course title should be changed to "SAMURAI REALTOR SCHOOL" because after the week was up, I definitely felt on top of my game. Thank you for setting this up. Just from the 6% dialogue role play, I know I will be putting so much more money in my pocket that I would have just given away.

Sincerely,

J.J. Wallack
TELES PROPERTIES - Beverly Hills
310.271.7077 Phone
310.861.1364 Fax
jj@wallack.com
Visit my website http://jjwallack.com

**************

Steve,

My benefits were real and not just perceived !!

Here they are:

In one week, the intensity of repeated practice of listening skills and dialogue were FRESHLY implemented in real life scenarios. In addition the immediate feedback was instrumental.
It helped me overcome the fear to speak with ANYBODY. In that one week, I approached strangers such as employees at stores, friends and family, acquaintances and felt fine bringing up the subject of real estate, without the stigma of being too pushy. I made more contacts and had deeper conversations about real estate and peoples needs in regards to buying or selling homes than I ever did.
It is continuing education for me, in having the skill of seeking the truth to not only help find new clients, maintain current ones, and to better represent them.

I am without a doubt, looking forward to the next one. Thanks as always for your proactive measures in helping us find ways to become better professionals in this business.

Donald McVicar

*****************

Steve,


I just want to thank you for putting together the Boot Camp last week. The tools I came away with after drilling every day was worth EVERY cent!! I have much more clarity and confidence in cold calling and talking to Anyone~ Your coaching in boot camp helped me to understand that feeling uncomfortable is part of growing!
The stories you and the other shared were really helpful in visualizing exactly where I need to be.
I can't wait to enroll again!!

Thanks so much,

Devra Zandel

********************

Boot Camp is the PhD of Performance Coaching. Focused on Script and Dialogue drills it allows you to role play every scenario you can conceive. It answered the tough questions like how to discover the real estate opportunity in difficult situations like divorce and death. There may seem no graceful way but Steve clarified what a huge help a quality realtor can be in such events. Steve cut to the truth of my weaknesses to push me to discover my strengths. My results from Boot Camp: the courage to ask a better question, to prospect deeper and wider and to move my business forward irregardless. For my money, you deserve the Best Coach Oscar for your direction of "A Few Good Men [and Women Realtors]". Thank you, Steve!

Amy Frelinger

***********************

Hi Steve,

I want to thank you for putting together "A Deal a Week Boot Camp". I learned so much during our week together. It has already accelerated my production. So many more leads. It's amazing what happens when you open your mouth! The group was awesome and very supportive of one another as well. Anyone that is serious about their career in RE will find this to be extremely beneficial. I am already looking forward to future Boot Camps. Steve.....Thank you so much! Jennifer Jestin


P.S. If anyone is considering Boot Camp and would like more details, please feel free to call me anytime.310-293-9947

****************************

Dear Steve:

Boot Camp was the serious kick in the pants that I needed to make me do the things that I know I have needed to do all year. I had been waiting for the market to "recover." Now I know that I do not have time for that -- who knows when that will happen? However, there are people out these who are still buying and selling houses, and my job is to find them. That is what Boot Camp did for me: re-focussed me on mastering scripts and dialogues and prospecting. I really resisted door-knocking. I still don't like it, but I now know I can do it.

Thank you!

Kerin Cantwell

Kerin Cantwell
626-535-2948 (office)
626-340-6074 (mobile)
www.kerincantwell.com
blog: www.kerincantwell.wordpress.com

***********************

Dear, Steve… We know you are half way through with Boot Camp #2 and we were just talking about how exhausted we were at this point when we were doing it. We’re still wondering how you got us to show up and sit still for six days in a row! I guess the answer is pretty obvious – we knew we needed it. Thank you for putting us through the paces. The experience has really improved our business and streamlined our efforts. We work so hard it is almost a relief to know we are getting the most out of what we are putting in. We can’t promise you we are always doing the right thing now but for us the big leap is now we know every day without a shadow of doubt whether or not we are on track. Are goals are big so we can’t afford to stray too far. Thanks for giving us the tools we needed. Best… Heather & Learka


Heather T. Roy
Teles Properties, Inc.
9811 Santa Monica Blvd.
Beverly Hills, CA 90212
323/445-0093 cell
424/202-3200 office
heather@bosnakroy.com
www.bosnakroy.com

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Julie Lubin Comment by Julie Lubin on October 8, 2008 at 10:45pm
Steve's Boot Camp is a must... He shows us how to deal with this shifting market place... I learned a whole new way of doing business in this market. No nothing is comfortable, I was so timid going through the process I basically sucked-role playing pardon my french... I refused to role play and door knock- I now do it 3 days a week (9 hours with a partner) Sales is tough. so is life... Give and you shall receive... Thank you Dr..Steve... We all think that you rock!!! This is a investment that you should do for your career if you want to stay in business.
The glass is always half full... So if you believe this, call Steve...
Andrea Volore Comment by Andrea Volore on September 18, 2008 at 7:20am
Dear Steve,
This was “The Best” thing I have ever done for myself, my business and my clients, besides joining the 100 day challenge. After doing the Boot Camp, I walked away with a great deal of confidence which I have translated into reality. 2 Days after the camp I went on a listing appointment ( this was the listing I got because of the 30 contacts we had to make during the camp), positioned the property at a price that is already getting us an offer and at 6% commission. Used several of the scripts I have learned at Boot camp. I just love it. Not only that I learned a lot but I made some great friends! The group was wonderful.
Thank you so much for everything.
Agents if you do not do this I do not know how you are hoping to survive in this market. I strongly recommend this to everyone especially seasoned agents. You all think you know it all. Wait until you do the Boot Camp!
If you do not do this you will BOOT yourself out of this market!
I am a great fan.
Thank you Steve, Thank you!
If anyone has questions you are welcome to contact me. Happy to answer any questions.
Andrea Volore CB Calabasas 818-888-4663
Tracy King Comment by Tracy King on September 17, 2008 at 8:46am
HI Steve,
As you know, I did the first Boot Camp and now, a month later, I'm evaluating where I am in the Deal A Week game. I feel I can do a lot better with script and dialog and I'm still easily distracted from drilling scripts and from intentionally prospecting, but looking at my numbers in terms of actual deals opened--hey, not bad. Progress, not perfection.
Regarding just the Boot Camp, though--it's intense, it's life-changing, it's what you must do if you want to stay in business in this market. I am very shy in group situations like that, but I made some baby steps there and I have made some giant steps in my real life talking to clients. I intend to come back to Boot Camp to check in with my progress. I feel like there is this fog layer I am in, climbing, climbing up and it's really steep and I stop and rest a lot, but I feel like I'm getting closer to breaking through to the clear blue sky above, to that peak of clarity and I know that waiting for me at that peak are Steve and Fred, smiling. Yes, I believe!

About

Steve Shull Steve Shull created this social network on Ning.

Create your own social network!

FREDIAN THEORY....

Commitment is measured by action.

Who will do what.... when?

Are you talking to people in terms of benefit (opportunity)?

Enlightenment is being free of self-limitation.

"I like to find out what people think."

You don't vend a propportunity™ to sell that specific property, although that is a possibility. You vend opportunity to find out what people will do.

Every day you need to watch from falling into the trap of thinking, "Tomorrow things will work out."

Measure your success by what you do today.

One definition of success is... taking appropriate action.

The goal is to find out what you don't know vs. judging what you think you know. This is what it means to be "open".

Things don't get done because they don't get done today.

Great is being great today.

Your career, your year, won't come together until you break it down into the unit of today.

What are you pushing away, distraction or deals?

The practice of being in the hunt leads to production on a regular basis.

Begin each day "on purpose". Clear, connected, open, and READI.

Your decisions define who you are.

Fred Wilson

OUR MISSION...

The mission of Performance Coaching is..

Helping people go from Good to GREAT!!

I believe the information we are sharing with you on this website and at the 100 Day Events is truly life changing.

LIFE CHANGING!!

When I listen to Fred speak I know I am listening to the greatest real estate seminar ever. I don't think you will find this material anywhere else in the same concise and articulate framework.

Through the power of social networking we have the opportunity to have an unlimited number of Realtors across the country become part of this network. However we cannot do this alone.

My goal by year end is to have at least 2000 agents enrolled on this website. The business possibilities that can be generated out of this type of group are infinite. I want to inspire and challenge you in every way I can to be part of expanding our network. I would love to see each of you committed to adding one new member each and every week of this year.

I FIRMLY BELIEVE AS THE NETWORK GROWS....

SO WILL YOU!!


I want to thank you in advance for any help and support you can provide in making this the greatest resource center for Realtors worldwide!!

Make it an OUTSTANDING DAY!!

Steve Shull

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To Contact the Performance Coaching Offices:

8950 W. Olympic Blvd. #148, Beverly Hills, CA 90211
office phone 424.704.5030
fax 424.204.0801
Email:
steve@
performancecoaching.com

Client Testimonials

“Steve is a clear, focused, direct, tough-minded, inspired and inspiring real estate coach. He maintains the highest standards of achievement for himself, his company and his clients. He consistently strives to make the Performance Coaching program the best that it can be and challenges his clients to do the same. He is a consummate professional whose disciplined approach to setting and achieving balanced professional and personal goals has kept me in the game and helped me achieve success.”

Nora Wendel, Sales Associate, Coldwell Banker Brentwood

“Steve helped me take my business to the next level! He helped boost my confidence and continues to help me with ongoing business situations. I highly recommend him.”

Top qualities: Great Results, Expert, Creative

Carol Wolfe
Coldwell Banker
Encino

“Steve knows how to help you set goals and actually achieve them. He can be tough while being very supportive at the same time, which is a great combination. He has helped me stay on track and achieve goals beyond my expectation.”

Top qualities: Good Value, High Integrity, Creative

Chaya van Essen
Teles Properties Beverly Hills

“One word sums it all up for me: BRILLIANT! That is what I think when I think of Steve Shull! Not only is he BRILLIANT but he is also a genuinely caring individual. In our difficult business of Real Estate some of the essential factors to achieving great success are; being surrounded by leaders who are innovative and think outside the box, who lead by example of hard work, consistency and perseverance, who are supportive in their tactfully guiding way, and who are exceptional human beings! Without a doubt, I think of Steve Shull and his team when it comes to the success that I am achieving and will continue to improve. I would highly recommend Steve Shull and Performance Coaching.”

Top qualities: Great Results, Expert, Creative

SiBelle Isreal
Coldwell Banker
Santa Barbara

“I have found Steve's input valuable in many ways. Steve has been able to keep me focused on the "Big" picture while I sometimes become to involved with "details". One of Steve's strengths is to recognize mine and point me in directions that take advantage of those strengths. I would recommend Steve without reservation knowing that he will put his client's needs first. I welcome any calls or inquires from anyone considering working with Steve.” April 29, 2008

Top qualities: Great Results, Good Value, Creative

Bob Widing
Coldwell Banker
Santa Barbara

“Every business person should work with Steve Shull! Coaching with Steve has been life changing with huge personal and professional rewards. Steve is phenomenal at 1:1 coaching and in a large team environment.” April 29, 2008

Top qualities: Great Results, Expert, Creative

Lori A. Torres
The Irvine Co.

“Steve has been my coach for my real estate business for about 4-5 years now. He is fantastic! Always motivating and pushing me to be the best I can be. He is able to see things in myself that I am sometime blind to. He reminds me of my value and abilities and encourages me to always move forward and be in action towards the things I want in life.” April 29, 2008

Top qualities: Great Results, Personable, Creative

Christophe Choo
Coldwell Banker
Beverly Hills

“Steve was my coach for a number of years and very helpful and effective for me. He has a very strong work ethic, and I loved his whole body/mind philosophy..I was able to increase my business as a result of my relationship with him. I would highly recommend him as a coach. Thank you.. Steve”

Top qualities: Great Results, Expert, High Integrity

Carole Schiffer
Coldwell Banker
Brentwood

“Steve has really helped me from the start of my career to advance my business, he cares a great deal about your progress and does everything in his power to help you succeed”

Top qualities: Great Results, Expert, High Integrity

Michelle Nissani
Coldwell Banker
Beverly Hills

“Steve is an incredible coach and motivator. He clearly sees what is important in situations and has an uncanny ability to put aside what is irrelevant. He has had a profound effect on my profesional life.”

Peter Kinnaird, Agent, Teles Properties


“Steve gets straight to the point. One of the sharpest arrows I have ever known. If you want your career to go to the next level, take advantage of all he knows. I first met him as a Keller Williams agent, but now have transitioned into the Investment Advisory World and have taken everything I learned from him into my new endeavors.”

Top qualities: Expert, High Integrity, Creative

Al Knobloch
Financial Consultant

“Steve is an expert in the field of coaching. His ideas are inventive and out-of-the box. He encourages his clients to be the best that they can be in their lives and in their business. Our business is at a totally different level since coaching with Steve because he has pushed us out of our comfort level into an exciting heights that seemed out of our reach. We highly recommend Steve Shull as a coach. You will be delighted with the results.”

Top qualities: Great Results, Expert, Creative

Betty Comegys
Surterre Properties
Newport Beach

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