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Shannon Penrod

Shannon Penrod's Blog (16)

The Power of Blogging in Real Estate

Blogging is a great use of a realtor's time if it is effective blogging. So the real question is: Are you blogging effectively? Do you know which tag words to use so that your blog rises to the top on the majority of search engines? Do you know what long tail keywords to use in your area to squash the local competition? Do you know how to pepper your blogs with keywords to achieve search engine optimization? Do you know how to embed video in your blog so you can widely market properties o… Continue

Added by Shannon Penrod on July 30, 2008 at 8:00am — No Comments

Outsource It!

Outsource, a popular word in today’s business culture. The Harvard Law School Web Library defines outsourcing as: the practice of contracting with an outside company in order to provide a service or product that otherwise might be too expensive, complicated, or time-consuming for the institution to do internally. A common example of outsourcing is that of copy machines, which are usually rented and/or maintained by an outside agency. We all outsource work on a regular basis and we have for year… Continue

Added by Shannon Penrod on July 28, 2008 at 8:00am — No Comments

Smart Blogging for Realtors - Part II

Become an Expert As a realtor one of the best ways to market yourself is as an expert – in what ever your specialty happens to be. Are you and expert in Short Sales? Maybe your area of expertise is ultra-luxury estate homes. What are you an expert in? What would you like to be considered an expert in? Smart Blogging can make you an expert in your field overnight. First the Blog needs to be named something that specifically addresses your area of expertise. Calling your blog Joanne’s Blog might… Continue

Added by Shannon Penrod on July 25, 2008 at 8:00am — No Comments

Smart Blogging For Realtors - Part I

Finding Clients in Your Sleep I thinking blogging is one of the most efficient power tools a realtor has in their tool belt. But I am often surprised to see realtors write in their blogs that although they love writing and reading blogs they don’t really understand how it’s going to help them, and more to the point how it is going to convert to cash in their pockets. There are many ways that blogging can help a realtor grow their business. Over the next week I will be showcasing just a few of… Continue

Added by Shannon Penrod on July 23, 2008 at 8:00am — No Comments

Do I Have to Write My Blog Myself?

Hold on to your hats, I’m going to say something controversial. No, you do not have to write your own blog. Okay, everyone take a deep breath. For generations busy influential people have surrounded themselves with wordsmiths, people who are good with words, to help them to make the absolute utmost of their communication skills. We no longer hide the fact that a team of speech writers works with all presidents and presidential candidates. Jay Leno and David Letterman don’t step foot on the stag… Continue

Added by Shannon Penrod on July 21, 2008 at 8:00am — No Comments

How to Work With a Virtual Assistant

There are lots of ways that you can work with a Virtual Assistant. My favorite way is through Motherhood Incorporated, okay I’ll admit that I’m biased. I work for them. But I also happen to think that they “get it right” - which is why I not only work for them, I’m a client too. The most important thing when hiring any virtual assistant is to clearly define what you want the virtual to accomplish. This might sound ridiculous, but hear me out. Recently I hired a virtual assistant (from Motherhoo… Continue

Added by Shannon Penrod on July 18, 2008 at 8:00am — No Comments

What to Look for in a Virtual Assistant

The perfect virtual assistant is some one who is responsible, skilled, and experienced. Responsibility is crucial. You need someone who can complete tasks on time with out having someone stand over their shoulder. Being skilled is also imperative. One of the benefits of having a virtual assistant is that it frees you to spend time on the tasks you choose to. If you are constantly having to provide input and “train” an assistant then your time is not well spent. The skill set of the virtual need… Continue

Added by Shannon Penrod on July 16, 2008 at 8:00am — No Comments

What is a Virtual Assistant?

A virtual assistant is someone who helps you with office and life tasks – from a remote site. We’ve all been using virtual assistants for years, but with the recent upgrades in technology we have now perfected it. Have you ever wished that you could split into two people so you could get more done? Virtual assistants are great for tasks that you don’t want to do, don’t know how to do of don’t have time to do. Look around your office and ask yourself, “Is there anything I wish I didn’t have to… Continue

Added by Shannon Penrod on July 14, 2008 at 8:00am — 2 Comments

How Can a Blog Help Me?

Ask yourself this, if there was one thing you could tell the world about you or your business what would it be? Blogging can get that message out to the world for you at little or no cost. Would you like to be an expert in your field? You can be. All you have to do is start a blog on that subject. If you are genuinely knowledgeable and a decent writer within a matter of time your blog will begin to be quoted by other people who are talking on the same subject. Instantly you are an expert. Do y… Continue

Added by Shannon Penrod on July 11, 2008 at 8:00am — No Comments

What Does a Blog Do?

This is a great question, unfortunately there is no easy answer because blogs do so many different things. Each blog has its own purpose. Let’s take the High School Senior who has a blog. In his blog he commemorates all of the things that he and his friends do through out their Senior year. The blog does many things for this young man. It creates a record of his thoughts and feelings which will be great to look back on in 20 years. It helps his grandmother who lives across the country to know w… Continue

Added by Shannon Penrod on July 9, 2008 at 8:00am — No Comments

What is a Blog?

Blog is short for Web log. A log is like a professional diary or journal. Remember on Star Trek when the voice over would say Captain’s Log Star Date….and then the Captain would fill us in on important information? The idea was that in the future a person’s diary would be kept on a computer with sound and picture instead of written in a book. Welcome to the future. Although most people are still choosing to write their blogs a large number of people are already choosing to video tape their blogs… Continue

Added by Shannon Penrod on July 7, 2008 at 8:00am — No Comments

Power Blogging

Has your blog brought you a million dollar client this week? Powerful blogs have the ability to do that. How do write a powerful blog? Make the first sentence a question or a statement that you know your reader can’t resist. Go back and read the first sentence of this blog. It got your attention didn’t it? That is what your first sentence has to do. Grab your reader and say, “You don’t want to miss this!” The title and first sentence are the most important factors in determining whether people… Continue

Added by Shannon Penrod on July 4, 2008 at 8:00am — No Comments

How to Title Your Blog!

Would you like for 1 million people to read your blog? It’s possible. It could even happen today. There are a great number of news services and news readers that troll the internet looking for interesting content to disseminate to their readers. Everyday your blog competes with billions of other blogs for a star studded position on one of these services. Does your Blog have the “Write Stuff” to get picked up? Let’s start with the title. First of all have a title – and putting the date and the n… Continue

Added by Shannon Penrod on July 2, 2008 at 8:00am — 1 Comment

Keywords

Imagine your ideal client sitting down at their computer and typing three words into a search engine. What three words would they be? Knowing the answer to that question can make a tremendous difference in your business and your life. As a professional blogger it is my business to find out those three words and to tag the blogs I write with those keywords consistently so the search engines know where to find my clients. I find that a lot of new bloggers are familiar with Tags but have no idea h… Continue

Added by Shannon Penrod on June 30, 2008 at 8:00am — No Comments

The Outsource Revolution

What do you love to do? If you’re smart you’ve already begun to make money doing what you are passionate about. Even so there are probably times when you find that there aren’t enough hours in the day to do all of the things you need to do as well as all of the things you want to do. W… Continue

Added by Shannon Penrod on June 27, 2008 at 8:00am — 1 Comment

Do I Really Need A Blog?

Realtors ask me all the time, “Do I really need to have a Blog?” I always envision the realtor in 1983 who said, “Do I really need a cell phone?” or the realtor in 1990 who said, “Do I really need to have a computer?” or the realtor in 1997 who said, “Do I really need to have a we… Continue

Added by Shannon Penrod on June 25, 2008 at 9:29am — 1 Comment

FREDIAN THEORY....

Commitment is measured by action.

Who will do what.... when?

Are you talking to people in terms of benefit (opportunity)?

Enlightenment is being free of self-limitation.

"I like to find out what people think."

You don't vend a propportunity™ to sell that specific property, although that is a possibility. You vend opportunity to find out what people will do.

Every day you need to watch from falling into the trap of thinking, "Tomorrow things will work out."

Measure your success by what you do today.

One definition of success is... taking appropriate action.

The goal is to find out what you don't know vs. judging what you think you know. This is what it means to be "open".

Things don't get done because they don't get done today.

Great is being great today.

Your career, your year, won't come together until you break it down into the unit of today.

What are you pushing away, distraction or deals?

The practice of being in the hunt leads to production on a regular basis.

Begin each day "on purpose". Clear, connected, open, and READI.

Your decisions define who you are.

Fred Wilson

OUR MISSION...

The mission of Performance Coaching is..

Helping people go from Good to GREAT!!

I believe the information we are sharing with you on this website and at the 100 Day Events is truly life changing.

LIFE CHANGING!!

When I listen to Fred speak I know I am listening to the greatest real estate seminar ever. I don't think you will find this material anywhere else in the same concise and articulate framework.

Through the power of social networking we have the opportunity to have an unlimited number of Realtors across the country become part of this network. However we cannot do this alone.

My goal by year end is to have at least 2000 agents enrolled on this website. The business possibilities that can be generated out of this type of group are infinite. I want to inspire and challenge you in every way I can to be part of expanding our network. I would love to see each of you committed to adding one new member each and every week of this year.

I FIRMLY BELIEVE AS THE NETWORK GROWS....

SO WILL YOU!!


I want to thank you in advance for any help and support you can provide in making this the greatest resource center for Realtors worldwide!!

Make it an OUTSTANDING DAY!!

Steve Shull

LET'S CONNECT!!

I invite you to connect with me on Linkedin.com

CLICK ON MY PROFILE BELOW!!

View Steve Shull's profile on LinkedIn





To Contact the Performance Coaching Offices:

8950 W. Olympic Blvd. #148, Beverly Hills, CA 90211
office phone 424.704.5030
fax 424.204.0801
Email:
steve@
performancecoaching.com

Client Testimonials

“Steve is a clear, focused, direct, tough-minded, inspired and inspiring real estate coach. He maintains the highest standards of achievement for himself, his company and his clients. He consistently strives to make the Performance Coaching program the best that it can be and challenges his clients to do the same. He is a consummate professional whose disciplined approach to setting and achieving balanced professional and personal goals has kept me in the game and helped me achieve success.”

Nora Wendel, Sales Associate, Coldwell Banker Brentwood

“Steve helped me take my business to the next level! He helped boost my confidence and continues to help me with ongoing business situations. I highly recommend him.”

Top qualities: Great Results, Expert, Creative

Carol Wolfe
Coldwell Banker
Encino

“Steve knows how to help you set goals and actually achieve them. He can be tough while being very supportive at the same time, which is a great combination. He has helped me stay on track and achieve goals beyond my expectation.”

Top qualities: Good Value, High Integrity, Creative

Chaya van Essen
Teles Properties Beverly Hills

“One word sums it all up for me: BRILLIANT! That is what I think when I think of Steve Shull! Not only is he BRILLIANT but he is also a genuinely caring individual. In our difficult business of Real Estate some of the essential factors to achieving great success are; being surrounded by leaders who are innovative and think outside the box, who lead by example of hard work, consistency and perseverance, who are supportive in their tactfully guiding way, and who are exceptional human beings! Without a doubt, I think of Steve Shull and his team when it comes to the success that I am achieving and will continue to improve. I would highly recommend Steve Shull and Performance Coaching.”

Top qualities: Great Results, Expert, Creative

SiBelle Isreal
Coldwell Banker
Santa Barbara

“I have found Steve's input valuable in many ways. Steve has been able to keep me focused on the "Big" picture while I sometimes become to involved with "details". One of Steve's strengths is to recognize mine and point me in directions that take advantage of those strengths. I would recommend Steve without reservation knowing that he will put his client's needs first. I welcome any calls or inquires from anyone considering working with Steve.” April 29, 2008

Top qualities: Great Results, Good Value, Creative

Bob Widing
Coldwell Banker
Santa Barbara

“Every business person should work with Steve Shull! Coaching with Steve has been life changing with huge personal and professional rewards. Steve is phenomenal at 1:1 coaching and in a large team environment.” April 29, 2008

Top qualities: Great Results, Expert, Creative

Lori A. Torres
The Irvine Co.

“Steve has been my coach for my real estate business for about 4-5 years now. He is fantastic! Always motivating and pushing me to be the best I can be. He is able to see things in myself that I am sometime blind to. He reminds me of my value and abilities and encourages me to always move forward and be in action towards the things I want in life.” April 29, 2008

Top qualities: Great Results, Personable, Creative

Christophe Choo
Coldwell Banker
Beverly Hills

“Steve was my coach for a number of years and very helpful and effective for me. He has a very strong work ethic, and I loved his whole body/mind philosophy..I was able to increase my business as a result of my relationship with him. I would highly recommend him as a coach. Thank you.. Steve”

Top qualities: Great Results, Expert, High Integrity

Carole Schiffer
Coldwell Banker
Brentwood

“Steve has really helped me from the start of my career to advance my business, he cares a great deal about your progress and does everything in his power to help you succeed”

Top qualities: Great Results, Expert, High Integrity

Michelle Nissani
Coldwell Banker
Beverly Hills

“Steve is an incredible coach and motivator. He clearly sees what is important in situations and has an uncanny ability to put aside what is irrelevant. He has had a profound effect on my profesional life.”

Peter Kinnaird, Agent, Teles Properties


“Steve gets straight to the point. One of the sharpest arrows I have ever known. If you want your career to go to the next level, take advantage of all he knows. I first met him as a Keller Williams agent, but now have transitioned into the Investment Advisory World and have taken everything I learned from him into my new endeavors.”

Top qualities: Expert, High Integrity, Creative

Al Knobloch
Financial Consultant

“Steve is an expert in the field of coaching. His ideas are inventive and out-of-the box. He encourages his clients to be the best that they can be in their lives and in their business. Our business is at a totally different level since coaching with Steve because he has pushed us out of our comfort level into an exciting heights that seemed out of our reach. We highly recommend Steve Shull as a coach. You will be delighted with the results.”

Top qualities: Great Results, Expert, Creative

Betty Comegys
Surterre Properties
Newport Beach

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