A Deal A Week

Steve Shull's Blog (121)

THE ANATOMY OF A REAL ESTATE COMMISSION....

I am starting to write a piece called "The Anatomy of a Real Estate Commission". This piece would be targeted towards the real estate consumer. Here are my first thoughts in putting this piece together... The Anatomy of a Real Estate Commission The average real estate commission in our local Westside area is somewhere between 5% and 6%. This is how that commission is typically broken down.... Assuming a 6% commission on a sales price of $1,000,000 Total Commission - $60,000 Selling… Continue

Added by Steve Shull on June 23, 2009 at 1:09am — 1 Comment

AGENT IDOL UPDATE...

Dear World Class Performer: Let's see who is going to step up this Friday. This is what is going to happen.... Everyone who posts 2 scripts on the Agent Idol Script Section on this site qualifies to present live on Friday. YOU MUST POST 2 SCRIPTS!! NO EXCEPTIONS!! You will have a chance to role play your Vending Opportunity™ script with your role play partner. Fred, Elaine, or myself are also available to role play. You CANNOT read your part of the script. Your role play partner can read the… Continue

Added by Steve Shull on June 18, 2009 at 12:42am — No Comments

SOMETHING YOU SHOULD READ AND RESPOND TO..........

Dear 100 Day Challenge Group Member: Here is the email I sent yesterday. I would love for you to take the time to respond. We went over this email again today on our conference call. We did all the talking. Now I would like to hear from you. ************************ Dear World Class Performer: Every day when I sit down to write this email I am always searching for a new way to say the same thing...... GET OFF YOUR BUTT AND DO SOMETHING!! I try and look at YOU and the MARKET from every angle… Continue

Added by Steve Shull on June 10, 2009 at 9:26am — 6 Comments

SOME PROFOUND WISDOM REGARDING SOCIAL NETWORKING....

Dear Top Performer: I now have 272 connections on LinkedIn... I have 322 members on my ning site.... I have 254 friends on Facebook.... I have 41 people following me on Twitter.... And I am thinking..... What do I do with these people? How do I convert these contacts into business? I am sure you are thinking a similar thing. So I emailed Sandra Beck from Motherhood Incorporated http://www.motherhoodincorporated.com to see if she had any a… Continue

Added by Steve Shull on May 22, 2009 at 3:36pm — 1 Comment

AGENT IDOL KICKS INTO GEAR!!

Dear World Class Performer: As I was watching the finale of American Idol tonight I had chills running up and down my spine or (goosebumps as Fred would say) thinking about the journey every participant in Agent Idol is about to go through. Both Chris and Adam from American Idol have come so far since they first stepped up to the mike in January of this year. Neither of these individuals was on the fast track 6 months ago. They had the same natural talent yet now that talent is much more develo… Continue

Added by Steve Shull on May 19, 2009 at 11:59pm — No Comments

AGENT IDOL

In our 100 Day Meeting this Friday we are going to start our Agent Idol program. Each of you will have a chance to audition. For this Friday this means preparing any script of your choice to present to the group. You will do both sides of the dialogue. If you are chosen to go to the next round you will then have a month to prepare a script for a situation that will be given to you. You will have to recruit a partner. At the next 100 Day Meeting you will role play your script with your partner.… Continue

Added by Steve Shull on May 13, 2009 at 10:55am — 4 Comments

ARE YOU TAKING THE RISK OF BEING SUCCESSFUL IN YOUR REAL ESTATE BUSINESS?

Dear Top Performer: You have taken the risk to get into this business.... ARE YOU TAKING THE RISK OF BEING SUCCESSFUL IN THIS BUSINESS? They are two very distinct risks. Let's start with why you got into real estate in the first place. If you are like most agents the following three factors entered into your decision: 1. You wanted to make money. 2. You wanted to be your own boss. 3. You wanted to enjoy a sense of freedom in the work you do. So far..... How are you doing with each of thes… Continue

Added by Steve Shull on May 6, 2009 at 8:45am — No Comments

THE BATTLE OF URGENT VS. IMPORTANT

URGENT VS. IMPORTANT This may be the most important battle you face in your business each and every day. To successfully conquer this battle it is vital to start with the understanding that: 1. Time is limited 2. Opportunity is unlimited These two statements are fact. Unfortunately most Realtors operate their business as if the reverse were true. Namely that time is unlimited and opportunity is limited. Your perceptions of time and opportunity have a HUGE impact on how you organize and… Continue

Added by Steve Shull on April 23, 2009 at 9:36am — 1 Comment

TO LIST OR NOT TO LIST.....

This is an email that I am sending to all the participants in this weekend's Listing Presentation and Pricing Boot Camp. I thought everyone could benefit from the thoughts expressed in this email. Enjoy!! ******************** Dear Listing Presentation and Pricing Boot Camp Participants: I want to confirm your attendance at the workshop this weekend. We will be meeting at 870 Haverford in Pacific Palisades, 90272. This is a new project development and I will email you the unit number before th… Continue

Added by Steve Shull on April 21, 2009 at 1:13pm — No Comments

I WANT TO KNOW.......

Yesterday I announced we would just continue the 100 Day Challenge with no breaks and keep the board going. There was a very quick reaction which I will share my thoughts below and we will discuss this more tomorrow on our Wednesday group coaching call. Before we do that I want you to take the following survey. It is very important. Click here http://www.micropoll.com/akira/mpview/407783-160221 One of the reactions to keeping t… Continue

Added by Steve Shull on April 21, 2009 at 10:56am — 10 Comments

BEST EFFORT OR RESULTS - WHICH DO YOU CHOOSE?

Dear Top Performer: The legendary runner Steve Prefontaine felt the purpose of every race was to test the limits of the human heart. He was more interested in seeing how far he could push himself then he was in winning. He knew he could win some races without giving his best effort. For him a victory without giving your best effort was no victory at all. This past week the UConn Women's basketball team ended a perfect season. They went 39-0 and won the Women's NCAA Division 1 Basketball Tttle.… Continue

Added by Steve Shull on April 20, 2009 at 5:30pm — 2 Comments

CAN YOU AFFORD TO KEEP MAKING $5000 MISTAKES IN YOUR BUSINESS??

Dear World Class Performer: Here is a real life example of why it is so important to master your scripts and dialogues. This morning I was speaking with a client. They had met with a seller and the appointment went well. They were expecting to get the listing and get it at 6%. They received a phone call and the prospect said they wanted to work with my client however they wanted to do it at 5%..... Agent: Why? Prospect: It is the going rate. Agent: Is commission the only stumbling block? Pr… Continue

Added by Steve Shull on March 30, 2009 at 8:58am — 1 Comment

HOW WOULD YOU DO IN THE FOLLOWING 10 SITUATIONS??

Dear Top Performer: This weekend, March 28th and 29th, we are holding a 2 day Scripts & Dialogue Boot Camp in Newport Beach. The workshop runs from 9am - 4pm each day. This program is designed to help you master the essential scripts and dialogues you need to do business in THIS MARKET. For 2 days you are going to role play one-on-one with a partner and in small groups. The situations you are going to practice repeatedly include: 1. How to talk to any person, anytime, anywhere... about rea… Continue

Added by Steve Shull on March 24, 2009 at 10:32pm — No Comments

DO YOU WANT TO BE GOOD OR GREAT?

Dear World Class Performer: Do you want to be great or not? Do you want to live like today is the day or not? Do you want to find out how far you can go or not? Do you want to develop an opportunity orientation or not? Do you want to keep repeating the past over and over again or not? Do you want to live in the struggle? Do you want to let your fear get the best of you? Is your entire life about "looking good" so others will think great things about you even though can't control what any… Continue

Added by Steve Shull on March 12, 2009 at 1:22am — No Comments

URGENCY - TELECONFERENCE CALL FOLLOW UP 3/11/09

Dear World Class Performer: The topic of the call today was Urgency. What is it? How do you create it in your real estate business? This is first principle in the Production Dynamic™ - Make your career just this week. The first question you must answer is: What is my standard of production? It is truly important to answer this question. Everyone has a standard whether you articulate it or not. Secondly you must examine this question: Am I looking for a deal today or a deal tomorrow? When you… Continue

Added by Steve Shull on March 11, 2009 at 9:00am — 3 Comments

THE GREEN LIGHT!!

Dear Top Performer: We are now moving into prime selling season. You need to be in full gear right now. No matter what has happened year to date... no matter what the headlines keep saying... NOW IS THE TIME!! If "the market" is going to be active this year, it going to be active right now (of course YOU can be active year round if you choose)! This is not an effort to predict or time the market. It is simply the combination of pent up demand, more good houses coming onto the market, more peop… Continue

Added by Steve Shull on March 9, 2009 at 12:30am — 1 Comment

WHAT EVERY SELLER MUST KNOW PRIOR TO LISTING THEIR HOME

Dear Mr. & Mrs. Seller: Here are some factors you must consider in making your decision to list your home for sale: 1. I only encourage people who absolutely have to sell to be on the market right now. 2. If you are looking to get a certain price for your home you are going to have a very difficult time selling your home. 3. In most circumstances you are NOT going to get what you are hoping to sell your home for. The suggested list price I am going to recommend will most likely make you si… Continue

Added by Steve Shull on March 4, 2009 at 1:45am — 10 Comments

DO YOU WANT TO BE ACCOUNTABLE?

Dear World Class Performer: Here is an interesting question for you... Would you work in a real estate office where you were required to be 100% accountable for your efforts and your results? For example.... What if.... Each day you were required to post a Propportunity™ to a company website? Each day you were required to Vend Opportunity™ to a minimum of 15 people? Each day you had to post your numbers similar to the 100 Day Challenge report? Each quarter you were required to make a min… Continue

Added by Steve Shull on March 4, 2009 at 12:48am — 2 Comments

WE ARE MISSING AN INCREDIBLE OPPORTUNITY!!

Dear Group, We are missing an incredible opportunity to do business. The whole purpose of this website is for each of you to start selling a home or more each week. If everyone in the group took this goal seriously then ALL of you would start posting at least one Propportunity™ to the site each week. If we had 50+ Propportunities™ being posted on a weekly basis, ALL of you would be doing more business as a result. I am constantly amazed at the overall lack of participation... Look at the dail… Continue

Added by Steve Shull on February 16, 2009 at 10:39am — 1 Comment

WHERE DO YOU STOP?

On our 100 Day Teleconference call this week Fred went through the dialogue when someone responds... "I don't have any money?" Here is how Fred responded... Have you been to a lender? Are you not interested in taking advantage of a great opportunity? Are you not interested in making a huge upside? Being a renter... are you not interested in turning the "money down the drain syndrome" into a write off and an improved bottom line at the end of the year? 2009 is the time to buy. Right now. I… Continue

Added by Steve Shull on February 15, 2009 at 4:29pm — 2 Comments

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FREDIAN THEORY....

Commitment is measured by action.

Who will do what.... when?

Are you talking to people in terms of benefit (opportunity)?

Enlightenment is being free of self-limitation.

"I like to find out what people think."

You don't vend a propportunity™ to sell that specific property, although that is a possibility. You vend opportunity to find out what people will do.

Every day you need to watch from falling into the trap of thinking, "Tomorrow things will work out."

Measure your success by what you do today.

One definition of success is... taking appropriate action.

The goal is to find out what you don't know vs. judging what you think you know. This is what it means to be "open".

Things don't get done because they don't get done today.

Great is being great today.

Your career, your year, won't come together until you break it down into the unit of today.

What are you pushing away, distraction or deals?

The practice of being in the hunt leads to production on a regular basis.

Begin each day "on purpose". Clear, connected, open, and READI.

Your decisions define who you are.

Fred Wilson

OUR MISSION...

The mission of Performance Coaching is..

Helping people go from Good to GREAT!!

I believe the information we are sharing with you on this website and at the 100 Day Events is truly life changing.

LIFE CHANGING!!

When I listen to Fred speak I know I am listening to the greatest real estate seminar ever. I don't think you will find this material anywhere else in the same concise and articulate framework.

Through the power of social networking we have the opportunity to have an unlimited number of Realtors across the country become part of this network. However we cannot do this alone.

My goal by year end is to have at least 2000 agents enrolled on this website. The business possibilities that can be generated out of this type of group are infinite. I want to inspire and challenge you in every way I can to be part of expanding our network. I would love to see each of you committed to adding one new member each and every week of this year.

I FIRMLY BELIEVE AS THE NETWORK GROWS....

SO WILL YOU!!

I want to thank you in advance for any help and support you can provide in making this the greatest resource center for Realtors worldwide!!

Make it an OUTSTANDING DAY!!

Steve Shull

LET'S CONNECT!!

I invite you to connect with me on Linkedin.com

CLICK ON MY PROFILE BELOW!!

To Contact the Performance Coaching Offices:

8950 W. Olympic Blvd. #148, Beverly Hills, CA 90211
office phone 424.704.5030
fax 424.204.0801
Email:
steve@
performancecoaching.com

Client Testimonials

“Steve is a clear, focused, direct, tough-minded, inspired and inspiring real estate coach. He maintains the highest standards of achievement for himself, his company and his clients. He consistently strives to make the Performance Coaching program the best that it can be and challenges his clients to do the same. He is a consummate professional whose disciplined approach to setting and achieving balanced professional and personal goals has kept me in the game and helped me achieve success.”

Nora Wendel, Sales Associate, Coldwell Banker Brentwood

“Steve helped me take my business to the next level! He helped boost my confidence and continues to help me with ongoing business situations. I highly recommend him.”

Top qualities: Great Results, Expert, Creative

Carol Wolfe
Coldwell Banker
Encino

“Steve knows how to help you set goals and actually achieve them. He can be tough while being very supportive at the same time, which is a great combination. He has helped me stay on track and achieve goals beyond my expectation.”

Top qualities: Good Value, High Integrity, Creative

Chaya van Essen
Teles Properties Beverly Hills

“One word sums it all up for me: BRILLIANT! That is what I think when I think of Steve Shull! Not only is he BRILLIANT but he is also a genuinely caring individual. In our difficult business of Real Estate some of the essential factors to achieving great success are; being surrounded by leaders who are innovative and think outside the box, who lead by example of hard work, consistency and perseverance, who are supportive in their tactfully guiding way, and who are exceptional human beings! Without a doubt, I think of Steve Shull and his team when it comes to the success that I am achieving and will continue to improve. I would highly recommend Steve Shull and Performance Coaching.”

Top qualities: Great Results, Expert, Creative

SiBelle Isreal
Coldwell Banker
Santa Barbara

“I have found Steve's input valuable in many ways. Steve has been able to keep me focused on the "Big" picture while I sometimes become to involved with "details". One of Steve's strengths is to recognize mine and point me in directions that take advantage of those strengths. I would recommend Steve without reservation knowing that he will put his client's needs first. I welcome any calls or inquires from anyone considering working with Steve.” April 29, 2008

Top qualities: Great Results, Good Value, Creative

Bob Widing
Coldwell Banker
Santa Barbara

“Every business person should work with Steve Shull! Coaching with Steve has been life changing with huge personal and professional rewards. Steve is phenomenal at 1:1 coaching and in a large team environment.” April 29, 2008

Top qualities: Great Results, Expert, Creative

Lori A. Torres
The Irvine Co.

“Steve has been my coach for my real estate business for about 4-5 years now. He is fantastic! Always motivating and pushing me to be the best I can be. He is able to see things in myself that I am sometime blind to. He reminds me of my value and abilities and encourages me to always move forward and be in action towards the things I want in life.” April 29, 2008

Top qualities: Great Results, Personable, Creative

Christophe Choo
Coldwell Banker
Beverly Hills

“Steve was my coach for a number of years and very helpful and effective for me. He has a very strong work ethic, and I loved his whole body/mind philosophy..I was able to increase my business as a result of my relationship with him. I would highly recommend him as a coach. Thank you.. Steve”

Top qualities: Great Results, Expert, High Integrity

Carole Schiffer
Coldwell Banker
Brentwood

“Steve has really helped me from the start of my career to advance my business, he cares a great deal about your progress and does everything in his power to help you succeed”

Top qualities: Great Results, Expert, High Integrity

Michelle Nissani
Coldwell Banker
Beverly Hills

“Steve is an incredible coach and motivator. He clearly sees what is important in situations and has an uncanny ability to put aside what is irrelevant. He has had a profound effect on my profesional life.”

Peter Kinnaird, Agent, Teles Properties

“Steve gets straight to the point. One of the sharpest arrows I have ever known. If you want your career to go to the next level, take advantage of all he knows. I first met him as a Keller Williams agent, but now have transitioned into the Investment Advisory World and have taken everything I learned from him into my new endeavors.”

Top qualities: Expert, High Integrity, Creative

Al Knobloch
Financial Consultant

“Steve is an expert in the field of coaching. His ideas are inventive and out-of-the box. He encourages his clients to be the best that they can be in their lives and in their business. Our business is at a totally different level since coaching with Steve because he has pushed us out of our comfort level into an exciting heights that seemed out of our reach. We highly recommend Steve Shull as a coach. You will be delighted with the results.”

Top qualities: Great Results, Expert, Creative

Betty Comegys
Surterre Properties
Newport Beach

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